Concept Project

Coffee Shop

Smart Ordering Experience

A modern digital concept designed to make ordering coffee faster, easier, and more rewarding.

EEMBER Coffee
MenuOrderRewardsLocations
Order

Freshly Roasted

Your morning,
perfectly brewed.

Order NowView Menu
Good morningE

Your usual,
ready in 4 min.

Reorder

Vanilla Latte · Oat · M

Categories

Hot
Iced
Signature
Bakery

Menu

Espresso12 SAR
Cappuccino18 SAR
Flat White20 SAR
Latte20 SAR
Cold Brew22 SAR
V6024 SAR

Order #A241

Ready in 4 min

Received
Preparing
Ready for pickup
Collected
02

Project Overview

Coffee Shop is a concept digital platform designed to improve the customer journey from discovering the menu to placing an order and collecting it. The experience brings the menu, customizations, pre-ordering, payment, pickup, delivery, rewards, and offers into one clear and convenient digital journey.

Project Type

Concept Project

Industry

Food & Beverage

Services

Website Design, UI/UX, Online Ordering System

Platform

Web & Mobile

03

The Challenge

Coffee shops often need to serve more customers quickly while reducing waiting time and keeping the ordering experience simple.

01

Long queues during busy hours

02

Dependence on in-store ordering

03

Slow order taking and payment

04

Unclear menu or product customization

05

Difficulty managing pickup and delivery orders

06

Limited customer retention and loyalty

07

Repeated questions about products and availability

04

The Proposed Solution

The proposed solution allows customers to explore the menu, customize their order, pay online, and choose pickup or delivery before arriving.

01

Responsive coffee shop website

02

Digital interactive menu

03

Product customization

04

Pre-ordering system

05

Online payment

06

Pickup scheduling

07

Delivery option

08

Order status updates

09

Loyalty and rewards system

10

Offers and promotional codes

11

Admin dashboard

05

Design Direction

The visual direction combines the warmth of a neighborhood coffee shop with a refined and modern digital experience.

WarmModernBoldInvitingPremiumSimple
06

Ordering Journey

The journey is designed to help customers complete their order before arriving and collect it with minimal waiting.

01

Explore the Menu

02

Choose a Product

03

Customize the Order

04

Choose Pickup or Delivery

05

Pay Online

06

Collect or Receive the Order

07

Website Experience

The website helps customers discover the brand, explore the menu, order quickly, and access offers and rewards.

EEMBER Coffee
MenuOrderRewardsLocations
Order

Freshly Roasted

Your morning,
perfectly brewed.

Order NowView Menu
Home Page
EEMBER Coffee
MenuOrderRewardsLocations
Order

Digital Menu

HotIcedSignatureBakery

Espresso

12 SAR

Cappuccino

18 SAR

Flat White

20 SAR

Latte

20 SAR

Cold Brew

22 SAR

V60 Filter

24 SAR
Digital Menu
EEMBER Coffee
MenuOrderRewardsLocations
Order

Signature

Vanilla Latte

Rich espresso with steamed milk and a touch of vanilla.

Size

SML

Milk

WholeOatAlmond
22 SARAdd to Order
Product Details
EEMBER Coffee
MenuOrderRewardsLocations
Order

Customize

Build Your Drink

Espresso Shots

1 · 2 · 3 · 4

Sweetness

None · Light · Regular · Extra

Syrup

Vanilla · Caramel · Hazelnut

Ice

None · Light · Regular · Extra

Notes

Add a note for the barista...

Order Customization
EEMBER Coffee
MenuOrderRewardsLocations
Order

Checkout

Fulfillment

PickupDelivery

Pickup Time

Today · 10:15 AM

Payment

Apple PayMadaCard

Order Summary

Vanilla Latte (M)22
Croissant14
Rewards discount−5
Total31 SAR
Place Order
Checkout Page
EEMBER Coffee
MenuOrderRewardsLocations
Order

Ember Rewards

Every Sip Counts

Gold Member

1,240 pts

E

260 pts to your next free drink

Free Drink

Birthday Treat

Member Offers

Bonus Points

Offers and Rewards
EEMBER Coffee
MenuOrderRewardsLocations
Order

Locations

Find Your EMBER

Riyadh · Al Olaya

Open · 7am – 11pm

Riyadh · Diplomatic Quarter

Open · 7am – 11pm

Jeddah · Al Zahra

Open · 7am – 11pm

Contact and Locations
08

Mobile Ordering Experience

The mobile experience focuses on speed, clear product selection, easy customization, and a fast checkout process.

Good morningE

Your usual,
ready in 4 min.

Reorder

Vanilla Latte · Oat · M

Categories

Hot
Iced
Signature
Bakery

Menu

Espresso12 SAR
Cappuccino18 SAR
Flat White20 SAR
Latte20 SAR
Cold Brew22 SAR
V6024 SAR

Signature

Vanilla Latte

SML
Add · 22 SAR

Checkout

Vanilla Latte22
Croissant14

Pickup Time

Today · 10:15

Total31 SAR
Pay Now

Rewards

Gold

1,240 pts

Free Drink
Birthday Treat
Member Offer

Order #A241

Ready in 4 min

Received
Preparing
Ready for pickup
Collected

Fast menu browsing

Easy customization

Saved favorite orders

Quick online payment

Pickup time selection

Order tracking

09

Ordering Experience

The ordering flow reduces unnecessary steps and helps customers place and receive their order with clarity.

01

Select Product

02

Select Size

03

Customize Ingredients

04

Add Notes

05

Select Pickup or Delivery

06

Complete Payment

07

Receive Order Confirmation

EEMBER Coffee
MenuOrderRewardsLocations
Order

Checkout

Fulfillment

PickupDelivery

Pickup Time

Today · 10:15 AM

Payment

Apple PayMadaCard

Order Summary

Vanilla Latte (M)22
Croissant14
Rewards discount−5
Total31 SAR
Place Order
10

Loyalty Experience

The loyalty concept encourages repeat visits by rewarding customers for their purchases and giving them access to personalized offers.

Concept Feature

Ember Rewards

E

Gold Member

1,240 pts

260 pts to your next free drink

Rewards

Gold

1,240 pts

Free Drink
Birthday Treat
Member Offer

Earn points with every order

Free reward after selected purchases

Birthday offers

Personalized promotions

Member-only offers

Digital loyalty card

11

Admin Dashboard

The dashboard concept helps the coffee shop team manage orders, menu items, availability, offers, customers, and rewards from one organized workspace.

Proposed Concept

EMBER Admin

Orders

Menu

Availability

Delivery

Offers

Loyalty

Reports

Today

Orders

128

Avg time

3.4m

Revenue

4,210

Members

62

Live Orders

#A241Vanilla Latte · MPickup · 10:15Preparing
#A242Cold Brew · LDeliveryReady
#A243Cappuccino · SPickup · 10:20Received

Order Management

Menu and Pricing

Product Availability

Pickup and Delivery Orders

Offers and Promo Codes

Loyalty Members

Sales Reports and Insights

12

Project Deliverables

01

Website Design

02

UI/UX Design

03

Digital Menu

04

Online Ordering System

05

Pickup and Delivery Experience

06

Online Payment Flow

07

Mobile Experience

08

Loyalty System

09

Admin Dashboard

10

Offers and Promo Codes

13

Expected Impact

The concept was designed to reduce waiting time, simplify ordering, support faster service, improve order organization, and encourage customers to return through a more rewarding digital experience.

Shorter waiting time

Faster customer service

Easier ordering experience

Better order organization

Increased customer convenience

Stronger customer loyalty

More professional digital presence

Ready to create a smarter ordering experience for your coffee shop?

Let's create a digital solution that reduces waiting time and makes every order easier.

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